The advertising in shanghai:

• I will not talk to you about a particular ad in Shanghai but about a way to show those ads to everybody in Shanghai. Shanghai is a really huge city and it is very expensive to buy a car so many people are using the cabs because they are really cheap, less than two euros for more than 15 minutes driving. So the chineese taxi company decided to equipate all the cabs of the city with Tv at the back of the driver seat that are diffusing ads all along the traject.

• Using the cab traject to show some ads, the brands can captivate all the customer attention because he doesn't have anything else to do than watching it and thinking about it.

• I found this system very clever and the results of it shows that it really works;

1. Shanghai taxis transport 90 million riders per month. Passengers sit in traffic an average of 18 minutes.
2.  Shanghai-based advertising company Touchmedia says those are the ingredients that have helped it raise around $40 million from investors, including a just-completed funding round over $14.6 million in the midst of the young Chinese venture capital industry’s toughest period yet.